Elevate Ag was founded on the belief that the land, the soil, is our greatest asset. Healthy soil leads to healthy crops and healthy crops mean a healthy bottom line for farmers and ranchers. Farming can be very much rooted in tradition—following the same procedures generation after generation. Elevate Ag subscribes to the notion that doing the same thing over and over and expecting different results is impractical and ineffective. Synthetic fertilizers and pesticides have taken modern-day farming as far as they can, perhaps. There is room in agriculture to consider soil microbiology, to apply biologic rather than synthetic solutions to land and crops, and to support the soil with the best biologic materials so that it can do what it was meant to do—support robust plants, retain moisture, resist pests, and reliably increase yield.